What everyone is doing wrong about Big Data


I saw so many Big Data “initiatives” in the last month in companies. And guess what? Most of them failed either completely or simply didn’t deliver the results expected. A recent Gartner study even mentioned that only 20% of Hadoop projects are put “live”. But why do these projects fail? What is everyone doing wrong? Whenever customers are coming to me, they “heard” of what Big Data can help them with. So they looked at 1-3 use cases and now want to have them put into production. However, this is where the problem starts: they are not aware of the fact that also Big Data needs a strategic approach. To get this right, it is necessary to understand the industry (e.g. TelCo, Banking, …) and associated opportunities. To achieve that, a Big Data roadmap has to be built. This is normally done in a couple of workshops with the business. This roadmap will then outline what projects are done in

read more What everyone is doing wrong about Big Data

Big Data in Logistics


In the last weeks, I outlined several Big Data benefits by industries. The next posts, I want to outline use-cases where Big Data are relevant in any company, as I will focus on the business functions. This post’s focus: Logistics. Big Data is a key driver for logistics. By logistics, companies that provide logistics solutions and companies that take advantage of logistics are meant. On the one hand, Big Data can significantly improve the supply chain of a company. For years – or even decades – companies rely on the “just in time” delivery. However, “just in time” wasn’t always “just in time”. In many cases, the time an item spent on stock was simply reduced but it still needed to be stored somewhere – either in a temporary warehouse on-site or in the delivery trucks themselves. The first approach is capital intensive, since these warehouses need to be built (and extended in case of growth). The second approach is to keep

read more Big Data in Logistics

Big Data in IT


In the last weeks, I outlined several Big Data benefits by industries. The next posts, I want to outline use-cases where Big Data are relevant in any company, as I will focus on the business functions. This post’s focus: IT. Big Data is a hot IT topic. Not just because it comes from the IT, but also because it gives great benefits to the overall IT operations. In a recent project, I’ve been working with a large european corporation in the manufacturing/production sector. Their IT had some 400 IT employees, serving more than 50,000 corporate employees and operating a large number of servers that run specific services. A key challenge for them was reliability of their services. To find out how a service is utilised, large amounts of log data were analysed in order to find out how they can prioritise different services. This gave them detailed insights on where they want to move their services too since different services had different

read more Big Data in IT

Big Data for Customer Services


In the last weeks, I outlined several Big Data benefits by industries. The next posts, I want to outline use-cases where Big Data are relevant in any company, as I will focus on the business functions. This post’s focus: Customer Services. Big Data is great for customer services. In customer services, there are several benefits for it. A key benefit can be seen in the IT help desk. IT help desk applications can greatly be improved by Big Data. Analysing past incidents and calls, their occurrence and impact can give great benefits for future calls. On the one hand, a knowledge base can be built to give employees or customers an initial start. For challenging cases, trainings can be developed to reduce the number of tickets opened. This reduces costs on the one side and improves customer acceptance on the other side. Big Data can have a large impact here. When a customer feels treated well, the customer is very likely to

read more Big Data for Customer Services

Big Data for Sales


In the last weeks, I outlined several Big Data benefits by industries. The next posts, I want to outline use-cases where Big Data are relevant in any company, as I will focus on the business functions. This post’s focus: Sales. Las week I outlined Marketing possibilities (and downsides) with Big Data. Very similar to Marketing is Sales. Often,  those two things come together. However, I would say it needs to be stated separately. In this post, I won’t discuss the Sales opportunities in Big Data from Webshops and alike. Today, I want to focus on Big Data opportunities that respect privacy but still have an impact. Last year, I attended a conference where a company outlined their big data case. It was about analysing bills issued in their chain stores. The data from the bills included no personal details like credit card number, bonus card number and alike. It was only about what was in the basket. With the help of that,

read more Big Data for Sales

Big Data for Marketing


In the last weeks, I outlined several Big Data benefits by industries. The next posts, I want to outline use-cases where Big Data are relevant in any company, as I will focus on the business functions. This post’s focus: Marketing. Marketing is one of the use-cases for Big Data, which are discussed controversial. One the one hand, it gives opportunities to companies to adjust offers to their customers and make the offers more “individual”. I will describe the themes here before I will discuss the downsides of this. With customer loyalty programs, companies can better “target” their customers. When the company understands the behaviour of the customer, special offers and promotions can be sent to the customer. We all know this from large online shops, where you get regular offers by e-mail. But this also applies to retail stores around you: with programs from the retailers, they also collect data about their customers and can improve the portfolio. Furthermore, they

read more Big Data for Marketing

Big Data is everywhere! In all major industries


The last weeks I outlined several industries that can benefit from Big Data. However, this was just a short overview on what is possible. Let me use this post to sum up the industries that benefit from Big Data. You can get an overview by this tag. In the first post I started with manufacturing. This traditional industry sees major benefits from Big Data, especially with Industry 4.0. You can read the full post here. Big Data is already used heavily by another industry – the finance sector. Major banks, insurances and financial service providers use Big Data. I outlined the possibilities in this post. Big Data is also a Big Deal for the public sector. Not just that the Obama administration announced to make more data available – it also gives major benefits to smart cities and alike. You can read the full post here. Often included in public sector is healthcare. Healthcare sees great benefits from using Big

read more Big Data is everywhere! In all major industries

Big Data in Agriculture


Big Data is a disruptive technology. It is changing major industries from the inside. In the next posts, we will learn how Big Data changes different industries. Today’s focus: Big Data for Agriculture. Well wait – farming and IT? Really? Short answer: YES! I believe that we are at the brink of something revolutionary in agriculture. This topic has largely been ignored in industrialization and the ongoing digitalization. Agriculture is (at least in Europe) done by many farmers that cultivate rather small land. Big Data is not about to change this in favor of few farmers on large land – the changes are more about performance, quality and quantity. I recently had a very interesting discussion with someone from a ministry in Europe working on IT and agriculture. They expect a lot from Big Data. First, they want to improve the way how terrain is used by integrating geo-data from satellites. Analysing the terrain and former usages of the terrain

read more Big Data in Agriculture

Big Data in Oil and Gas


Big Data is a disruptive technology. It is changing major industries from the inside. In the next posts, we will learn how Big Data changes different industries. Today’s focus: Big Data for Oil and Gas. There are several benefits for the Oil & Gas industry with Big Data. A key benefit comes with real-time monitoring of sensors in the production chain. This starts with monitoring during a drill and continues when hauling oil. It is possible to react immediately to changed pressure and other factors. Big Data can also largely improve results during the refining phase. Last but not least, it is possible to adjust global operations in the oil&gas industry by using data.

Big Data in Healthcare


Big Data is a disruptive technology. It is changing major industries from the inside. In the next posts, we will learn how Big Data changes different industries. Today’s focus: Big Data for Healthcare. Big Data offers several benefits for the healthcare industry. Decoding the human genome was one of the first Big Data applications in IT. It took years to decode the DNA sequence the first time, nowadays it is a matter of hours! This gives entirely new approaches to research in the health industry, enabled by Big Data algorithms. However, Big Data in healthcare is not only about decoding the DNA. There are several other benefits. Analyzing data brings large benefits to illnesses we don’t know enough yet. There is a large number of chronic illnesses where doctors are still not sure where they come from and how to best treat them. This can be done by collecting large amounts of data from a specific illness and compare it on

read more Big Data in Healthcare